Because autumn is the season when everything comes back to life, here are some five great ideas to try and revive your online shop’s sales. 1. Analyse and monitor sales Now, more than ever, it is the perfect time to have a clearer image of your business: volumes traded in different time intervals, certain product categories that sell, numbers of orders for each product and many other indicators. There are some payment solutions that offer reporting centres for your online store, maybe you should take a look on those as well. Beyond the numbers and other... 

By definition, any buyer loves a promotion. As it is cheaper, it brings an “incentive”, that doubles the amount to a value far below the real one, it definitely works. In any kind of niche, a distinct area of promotions is highly visited, any online store manager can tell you that, but how can someone take full benefits of a just launched promotion? Specifically, a promotion requires an investment and ideally some communications strategy along with a perfect placement with a proper graphics signal. Regardless of value, if visibility is low you... 

There are many studies available online related to whether customers are more satisfied with receiving their products for free or not and among those the most interesting ones were released by PayPal, Harris Interactive and Forrester. According to those studies, free shipping is what almost any customer wants; more exactly, more than 60% of all interviewed customers are happy to receive their products for free. But what does this mean for an online store? Indeed, “free shipping” or “discounted shipping” are phrases that one can meet on almost... 

If you are selling goods and services that can be marketed through Internet, then you definitely need an ecommerce website. Your competition probably already has an online store so it would be a great move forward for your business as well. Ecommerce website development Building and online store from scratch can literally be a difficult task, it may take a long time and can prove to be quite expensive. From implementing payment gateways to billing software, all these are quite difficult to accomplish, however this is where ecommerce platforms come into the... 

How many of you have not heard the phrase:”don’t you want a dessert for your dinner?” or something like that? If you did not know until now, the process in question is called cross-selling, an online selling process that can definitely provide a sales boost. Cross-selling is quite close with up-selling, however one big difference can be noticed: first one offers supplementary products strictly related to the principal product like accessories or updates while up-selling offers similar products but with higher costs. There are many places on your website... 

Good communication with your online shop customers is an essential component for developing a successful business. Written communication (mostly through emails nowadays) is one of the first things that help you create a great store reputation, it is therefore very important to keep in mind some basic aspects for a successful email communication strategy. We prepared a series of tips that will definitely help you improve your communication with current and also potential customers. 1. Fast feedback One of the first issues that need to be taken into consideration... 

Whether we are talking about Christmas, Valentine’s Day, Easter or any other holiday, these are probably the best times for your sales volume, for both online and online stores. While in theory we should definitely not rely only on holidays sales, in practice it happens many times that holidays sales can balance your financial situation with a blink of an eye, which is perfect natural. With careful planning and smart marketing your online store can have a significant increase in sales during these periods, so here are some ideas to get maximum results... 

Social networking/bookmarking is nowadays very popular among Internet users and it is such a great opportunity to use this as an ally for your ecommerce store. There is almost no Internet user that do not posses at least a single account on sites like Facebook, Twitter, MySpace, YouTube or social bookmarking sites like Digg, Reddit and so on. Most of them are using social networking sites to find information related to from friends, news and gossip to even business, discounts etc. Create and maintaining a virtual relationship with your customers could be... 

More ecommerce shops owners usually complain that even if they have over 10,000 products listed on their shop they seem more can be done, and the first think that crosses through their minds is investing in SEO. This is a right approach and a good strategy for optimising your content (products pages) for search engines thus giving you the boost that you need. However, one thing is completely forgotten when it comes to increasing sales – the “internal search engine” of an ecommerce site, more exactly, the “search” function. You can have 100,000... 

We all know that making a client returning on the site and making another purchase is sometimes 5-10 times easier and less money consuming than winning a new customer, therefore this article will show you some methods for keeping your customers happy and making them come back for a new purchase on your ecommerce store. This does not mean that you should dedicate your entire campaign on returning customers while this should run in parallel with keeping your customer’ satisfaction at high levels. First things first, there are many bad things that can occur...