There are many studies available online related to whether customers are more satisfied with receiving their products for free or not and among those the most interesting ones were released by PayPal, Harris Interactive and Forrester. According to those studies, free shipping is what almost any customer wants; more exactly, more than 60% of all interviewed customers are happy to receive their products for free. But what does this mean for an online store? Indeed, “free shipping” or “discounted shipping” are phrases that one can meet on almost...
If you are selling goods and services that can be marketed through Internet, then you definitely need an ecommerce website. Your competition probably already has an online store so it would be a great move forward for your business as well. Ecommerce website development Building and online store from scratch can literally be a difficult task, it may take a long time and can prove to be quite expensive. From implementing payment gateways to billing software, all these are quite difficult to accomplish, however this is where ecommerce platforms come into the...
How many of you have not heard the phrase:”don’t you want a dessert for your dinner?” or something like that? If you did not know until now, the process in question is called cross-selling, an online selling process that can definitely provide a sales boost. Cross-selling is quite close with up-selling, however one big difference can be noticed: first one offers supplementary products strictly related to the principal product like accessories or updates while up-selling offers similar products but with higher costs. There are many places on your website...
Good communication with your online shop customers is an essential component for developing a successful business. Written communication (mostly through emails nowadays) is one of the first things that help you create a great store reputation, it is therefore very important to keep in mind some basic aspects for a successful email communication strategy. We prepared a series of tips that will definitely help you improve your communication with current and also potential customers. 1. Fast feedback One of the first issues that need to be taken into consideration...

