Posted by admin in According to report by BBC quoting authoritative ecommerce survey, UK shoppers are spending more money online. Online ecommerce sales has gone up by almost 40%, you can read the full story below:
UK shoppers spent 17 pence in every pound online in the first half of the year, a report has said. The total internet spend was £26.5bn, up 38% on the same period last year, according to e-commerce group IMRG and consultancy Capgemini.
Rising food and fuel bills and the credit crunch have forced shoppers to seek out bargains away from the high street stores.
Online sales have reached nearly 20% of total retail spending, the report said.
The survey, based on figures from IMRG, Capgemini and the British Retail Consortium, said shopping in cyberspace had become more popular because consumers were being more cautious about their finances.
A sharp rise in living costs, fuelled by energy and food prices, and the rising cost of borrowing have put household budgets under considerable strain.
The report added that the credit crunch and rising inflation had dented internet sales, compared with 2007.
But web-based shopping continued to outperform the High Street, said James Roper, chief executive at IMRG.