Your success in ecommerce depends upon a combination of the products or services you sell, the technology, marketing and pricing. However, there is one more important element that you need to tie up and that is the payment processing system that you are going to use for your web site.
Some of the issues and questions you need to ponder about before going for the payment processing system are discussed below:
a) Understand the fine print of the contract
Purchasing a system like payment processing is similar to other major purchases you have made in your life like your car or house. You need to understand the contract terms and the fine print in full detail before signing on the dotted line. Ignoring or overlooking any of the fine print may result in you shelling out unnecessary costs and also spoil your customer service endeavor and this could set you back quite a bit. You have to take the agent’s sales spiel with a pinch of salt and look into each and every clause and stipulations with a toothcomb to understand them and ensure they are not loaded against you in any fashion. These extra costs could be in the form of processing fees, service charges for the month, charges for managing any fraud, any cancellation charges, charge backs and unless you clearly know the circumstances and reasons as to when these come into play, you must not agree to sign the contract.
b) How effective is the customer service of your payment service provider?
This is another very important and critical element that can really pull up or pull down your image and business in the market place. Any issues related to the customer need to be resolved very quickly and the first line of action lies with the customer service department of your service provider. Since the problems can range from products not received to credit cards getting stolen, a strong customer service team who is responsive on phone, email all 24 hours is a prime requisite which you should look for in your service provider.
c) Does the system really add value and provide the required support to your business model?
You need to pick a payment processing system that can complement your business model adequately and not become a burden. For instance, if you are into selling low cost products like online greeting cards, music that can be downloaded, then you must keep away from any payment processing system that charges you a monthly user charge or a per piece transaction charge, as these will severely deplete your profitability, considering your business model depends on huge volumes for its sustenance.
d) How advanced is the technology to accept current and future challenges?
With mobile phones becoming popular and youngsters taking to these gizmos very aggressively, you need to make sure that the system you are about to purchase can measure up to future requirements of accepting payment via mobile phones. Moreover, the system must be able to accept payments from a variety of credit card companies, including accepting international credit cards like JCB.
In short, when you spread your wings to cater to international markets, your payment processing system must be able to support you totally and should not be a stumbling block.

